Introduction

In 2020, the company Holcim (formerly Lafarge) faced a significant challenge - transforming its website to fully meet dynamic market demands. The determined need to adapt to the changing business landscape prompted Holcim (Lafarge) to collaborate with the Goodc team. Our team consists of experienced UX/UI specialists and skilled web developers. We committed not only to creating a visually appealing website but also ensuring it meets the highest standards of functionality.

This text summarizes our three-year collaboration and its effects up to 2023. Currently, Lafarge has undergone rebranding, becoming Holcim.

Exceptional synergy

Our collaboration with Holcim began three years ago and has significantly evolved since then. It started with a thorough understanding of the specific needs of the construction industry. The Goodc team engaged and fully immersed itself in the world of Holcim, laying the foundation for the development of a personalized action plan.

Thanks to the seamless cooperation between UX/UI specialists and developers, we not only met Holcim's basic expectations but also expanded them significantly. The result of this harmony was a visually appealing website design that captured attention, along with a platform ensuring an intuitive and efficient user experience.

Challenge - the path to a solution

Holcim encountered difficulties related to the extensive process of adding content to its website. Delays in updating information and the inability to publish content within the set deadlines posed a growing challenge for the company.
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At Goodc, we successfully addressed this issue by introducing a new feature: the content editor. With our solution, we significantly reduced the waiting time for adding content to the website. Additionally, we took care of managing Holcim's internal system, leveraging our technical knowledge and expertise in the UX/UI field. This enabled us to provide immediate support and high-quality guidance.

By introducing the content editor role, we successfully eliminated the problems associated with the lengthy process of adding content and delays in publishing according to the expected deadlines. For Holcim, operating in the construction industry where new products and specifications are regularly introduced, our actions facilitated the smooth updating of information right from the beginning of our collaboration.

Project development

In the initial phase, we focused on minor modifications to the website, such as adding documents, articles, and updating contact information for specialists. Over time, our collaboration expanded, encompassing extensive development of product pages, systematic enrichment of blog content, and the regular publication of press releases.

‍As our collaboration continued, we not only met Holcim's initial expectations but also successfully adapted and expanded the platform to suit their evolving needs.

Challenge and Successes

One of the key challenges we faced was successfully migrating from Drupal 7 to Drupal 9. Thanks to the determination and dedication of the team, we managed to accomplish this task, ensuring a smooth transition and avoiding the loss of valuable data. 
‍This migration process proved to be a milestone in our collaboration.

Results in numbers:

Subpages: We managed to create over 100 new subpages, continuously enriching and expanding the content on the Holcim website

‍Added Services:
‍We developed 3 new ones:
- https://airium.pl 
- https://strefalafarge.pl/ (currently holcim.pl)
- https://www.go4ecoplanet.com/(CCS). 
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This diversity of services significantly enriched the user experience and expanded the scope of available information.
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‍Documents: Our efforts resulted in the addition of over 1000 documents, articles, and other valuable content, consolidating and expanding the company's informational resources.
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‍Mockups: We created over 60 mockups, precisely planning and presenting new elements of the website. This tool supported our collaboration, allowing the client to fully understand and visualize the proposed changes.
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‍These numbers confirm our commitment to the effectiveness of Holcim's website development and our ability to adapt to the evolving needs of the market.

Marketing Department support - Joint success with Holcim

Goodc not only delivered a modern website but also actively supported Holcim's marketing department, playing a significant role in updating documents, technical sheets, leaflets, and brochures. Our efforts encompassed a wide range of tasks aimed at enhancing the attractiveness and effectiveness of the company's marketing materials.Furthermore, these actions extended beyond the main area of the website, covering key areas such as the client zone, suppliers, and subcontractors.
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‍Our collaboration with Holcim is not just a website project but also a dynamic partnership supporting various marketing aspects of the company.

Effective Collaboration with Data-Driven Whites Agency

The collaboration with the data-driven Whites agency was a key element of the success of our project. The mockups created by the Goodc team were a result of close collaboration with the agency, based on recommendations and feedback from the SEO area. The holistic process ensured content optimization and maximum visibility of the Holcim website in line with the latest industry standards and practices.
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‍These actions influenced the aesthetics of the website, but more importantly, they focused on optimizing content for search engines. As a result, our solutions not only met expectations but also contributed to increasing the effectiveness of the Holcim website in terms of online positioning. Together with the Whites agency, we achieved a synergistic effect, combining creativity with precision, resulting in a project with maximum visibility and usability potential.

Summary

The collaboration with Holcim represents a unique success story, where an experienced UX/UI and DEV team not only met challenges but also transformed them into unexpected opportunities. As a result, Holcim.pl is not just a website but a true symbol of innovation and adaptation in the dynamic business world.Our achievements go beyond just a modern website; they also include effective communication and support for marketing activities. Holcim.pl has become not only a website but also a manifesto of success and commitment to sustainable development.