We had the pleasure of collaborating with ROCKWOOL, a mineral wool manufacturer, on their website redesign project. Our primary goal was to create a Content Hub that would serve as a central point for their marketing campaigns. We focused on developing a pathway that would guide customers from initial interest through to calculating the cost of home modernization, and ultimately to leaving their contact details and receiving information from a local distributor, thereby generating leads.

As part of this project, we conducted a UX audit, primarily focusing on the cost calculator. Our analysis led to a proposal for its redesign, which we then successfully implemented. In redesigning ROCKWOOL's website, we utilized existing content and enriched it with new information to enhance communication with clients. At Goodc, we were responsible for the design and appearance of the hub, giving it a modern and functional aesthetic. Our aim was not only to improve ROCKWOOL's online image but also to increase their effectiveness in acquiring potential customers.

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