Selena - Gamifying innovation in the construction industry. A loyalty web application with a gamification element.
Project Summary
Selena Group is a global leader in the production and distribution of building chemistry. Our project allowed Selena to stand out in the construction industry innovation market. We created a loyalty app with gamification elements, which allowed Selena fully engage customers in the company's activities and enabled them to discover new possibilities. This helped the company build customer’s loyalty and more effectively acquire new customers. Selena increased its efficiency and gained a competitive advantage in the construction market.