Needs discovery


Most of our projects start with a user and business needs analysis. We believe that good design reconciles these two perspectives.

We analyze user data from various sources (GA, Heatmap, messages to Client Service teams) to better understand their perspective and difficulties they face. We conduct a workshop to determine needs and business goals of the project.

Advantages of needs discovery


Understanding users perspective

What they are looking for and where they get lost. Which information is the most crucial to them and what they are not finding

Setting business goals

During the workshop we define business goals of the project and identify business perspective: processes, challenges, future development directions

Defining scope of work

We have an individual approach to each project. We can work on UX and UI, but also coding and creating UI kit, which is a library of UI elements to secure smooth implementation of changes in the future